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Commitments for 2021 - Onward!


Looking back at 2020 would be what most of us do this time of year, however, we are always looking forward and Onward! So, there are commitments we making to drive our planning for 2021, we hope these help you to make your own commitments and resolutions for the upcoming year.

Photo by Hide Obara on Unsplash

Our Commitments for 2021

1. Stay True to Our Mission to be Advocates First

We say that every time we introduce ourselves to new clients. We find that having a mission helps guide our decisions, our approach, and recommendations we make. When you think about your own organization:

  • Revisit and update your mission to make sure that it is still meaningful.
  • Communicate your mission to everyone and do so frequently.
  • Use your mission as a filter to make decisions.

2. Evaluate New Models and Innovate

In 2020 we learned of new opportunities to support clients, but these required us to develop and implement new ways of providing services. In 2021, we are evaluating these new models, measuring our effectiveness, assessing the ability to deliver results, and refining them for the future.  For your organization, are there models you should be considering? Here are our thoughts:

  • Identify how analogous organizations do their work, the time to integrate telehealth, remote applications, or another form of technology.
  • Define the various ways your reach your clients and consumers, revisit the ways you get paid and the relationships you have with payers.
  • Revisit the definition of Quality in your operation, taking into consideration the impact of the COVID crisis and its impact.
  • Create a path forward that opens new services, regions, and ways of thinking.

3. Reach Beyond our Comfort Zone

In 2020 we were able to expand our reach beyond the MidAtlantic states and beyond the core services of Long-Term Services and Supports. We were challenged to serve clients in four more states, in the Intellectual Disabilities and Behavioral health space, and in addressing demands brought on through technology.  In 2021, we see ourselves stretching further, will you:

  • Expand beyond your current core services and regions.
  • Explore your opportunities for engaging in Mergers or Acquisitions.
  • Push forth to news to attract workers to your organization.
  • Develop a path that creates your competitive advantage

4. Be Accessible

We learned in 2020 that our clients value our communications through webinars, blogs, and active presence in our community. We will continue to do that.  Think about how you can be more accessible to your consumers and community.

Thank you for challenging us in 2020.  We are committed to always bring your best self to the situation before us, always look for opportunities to overcome obstacles, always advocate for those we server. We are committed to support you and hope 2021 is a healthy and successful for you and yours.


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About the Author

Fady Sahhar brings over 30 years of senior management experience working with major multinational companies including Sara Lee, Mobil Oil, Tenneco Packaging, Pactiv, Progressive Insurance, Transitions Optical, PPG Industries and Essilor (France).

His corporate responsibilities included new product development, strategic planning, marketing management, and global sales. He has developed a number of global communications networks, launched products in over 45 countries, and managed a number of branded patented products.

About the Co-Author

Mandy Sahhar provides experience in digital marketing, event management, and business development. Her background has allowed her to get in on the ground floor of marketing efforts including website design, content marketing, and trade show planning. Through her modern approach, she focuses on bringing businesses into the new digital age of marketing through unique approaches and focused content creation. With a passion for communications, she can bring a fresh perspective to an ever-changing industry. Mandy has an MBA with a marketing concentration from Canisius College.